I grew up in a time when people use paper maps. Today, of course, everyone uses GPS. I can’t remember when I started to notice it wasn’t just directions you were given when you used your an app on your smart phone, but it also offered pictures of your destination. You could see, for example, the front of the house you were visiting or a restaurant.
David Ogilvy is known as one of the great marketers of all time. He wrote this, “When you advertise products for use in cooking, you attract more readers if you show a photograph of the finished dish than the ingredients.”
With every project there are aspects that need to be arranged, assembled, and fitted together for it to be completed. It helps to have clear image of what the finished product will look like, but there is also something to be said for using ingredients without a photograph of what it should look like when it is all done.
When we used a paper map we would arrive and ask, “is that it?” Now we arrive we say, “that’s it.” Arriving at a destination with either a question or a statement are two different ways of embarking on a journey.
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