Nile Rodgers has written, produced, and performed on songs that sold more than 500 million albums and 75 million singles. He was also the co-founder of the group Chic. Yesterday I came across a fascinating insight Rodgers offered on songwriting and creativity.
He said, “Chic developed a philosophy. We said: ‘A song is an excuse to go to the chorus. And… if a song is an excuse to go to the chorus, why wait? Go ‘One, two, ah, Freak Out!’ Or go… ‘We are family,’ ‘I’m coming out,’ or ‘Let’s dance.’ That was just our formula. Because we felt that it brought a sense of intimacy into the recording.”
When creating a product or presentation, writing an article or song, we might wonder where to begin. Rodgers reminds us what people want emotionally is the “chorus.” People want to connect and it is a privilege and our opportunity to begin with what we are trying to communicate – the chorus.
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