The legendary Apple designer Jony Ive once made a distinction between “ideas” and “problems” and shared how he had “come to learn you have to make an extraordinary effort not to focus on the problems, which are implicated with any new ideas.
Problems are known. They’re quantifiable and understood. But you have to focus on the actual idea, which is partial, tentative, and unproven.”
It is tempting to shift our focus towards what is wrong with the project we are attempting to accomplish; to identify problems in the belief this will lead to better solutions. But ideas seek that which not known, and to pull them back too soon towards what we know – problems – deprives them of the opportunity to grow into something we never could have expected.
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