We watched a documentary about Ralph Lauren last weekend and I was reminded how a story can change the world, or at least for the people who encounter it.
The story Ralph Lauren wanted to tell was of timelessness over trendiness, the style of Fred Astaire and Audrey Hepburn, and the American west. As one writer described Lauren’s work, he offered his buyers the “visual aspiration” of a well-made polo, a worn jean jacket, beautiful fabrics in plaid patterns, all grounded subtly in the patriotic collars of white, blue and red.
In reading about Lauren’s life last night I came across a quote where he said “I don’t do shoulders, I do worlds.” Meaning, he doesn’t fixate about the cut of shoulders on a men’s suit, but the world that suit inhabits.
Which raises an intriguing question, what world do you inhabit?
Is it a world you have chosen, or that has been chosen for you? And if you had the opportunity to create your world – it’s style, feeling, aspirations, colors, and most importantly story, what would that world look like?
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