“You pitch a promise,” said Joy Mangano, inventor of the Miracle Mop, during a Masterclass she teaches. Mangano made 1,000 of these mops herself in 1990, went on the Home Shopping Network, and was an enormous success.
The popularity of the mop is attributed to the fact you can wring it without touching the mop because it has a continuous loop of 300 feet of cotton and a pump mechanism at the handle.
In the class Mangano explained that when you are trying to convince someone to do something – to buy your product, or embrace your idea (like going on a specific vacation, etc,) what you are doing essentially is “pitching a promise.”
What is the promise? If they chose to do what you’re inviting them to do, then a problem they previously had will be solved and their life will get better.
The promise Mangano said she was pitching with her mop was customers lives would get better because they wouldn’t have to bend over or put their hands in dirty water.
Is their pitch you want to make professionally, as a volunteer, or in a relationship?
If so, it helps to consider what promise you are making and how your pitch is a promise to solve a problem.
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